Who we are

Carl is an experienced finance leader whose career combines a decade at a top-tier London accountancy practice with long‑standing Chief Financial Officer experience. Carl has held CFO roles since 2018 across owner‑managed business groups, bringing board‑level stewardship and commercial insight to complex, multi-entity environments.

He has led finance teams through transactions, operational transformation and period‑on‑period performance improvement, building robust finance functions that support growth and investor engagement. Carl’s remit covers business transactions, financing, finance department design and management, payroll and people oversight, and close support for owner‑managers navigating commercial decisions. He has overseen intercompany finance operations, group-level reporting, and the structuring of finance processes across diverse business units.

Accustomed to embedding with operational teams, Carl translates financial strategy into practical operational changes. His experience spans construction, hospitality, leisure, property investment and property development businesses, where he has balanced technical accounting responsibilities with hands‑on operational delivery to improve cashflow, profitability and governance.

At Goode Pakers Carl contributes deep CFO experience and a pragmatic, owner‑focused approach, partnering with clients to stabilise performance, unlock growth and ensure finance becomes a catalyst for sustainable business outcomes.

Matt is a chartered finance professional with a foundation in multi-discipline experience at a top‑tier London practice. He combines technical rigour in finance with broad commercial experience gained both in-house and as a consultant, delivering practical, board‑level financial stewardship for owner‑managed businesses.

His career spans hospitality, infrastructure, global merchandising and licensing, working with sector-leading companies and internationally recognised brands. Matt has supported organisations with up to c.150 employees and c.£10m turnover, giving him a deep understanding of the pressures and opportunities facing growing SMEs.

Across roles he has moved from traditional finance into a blended business‑partnering and operational remit, taking responsibility for transactions, financing, private equity interactions, payroll, HR, people management, and end‑to‑end finance function leadership. That hands‑on operational exposure means his advice is always rooted in what is achievable day‑to‑day, not just what looks right on a spreadsheet.

Matt’s approach is shaped by a clear understanding of how strategy meets execution. He’s worked across varied ownership structures and reporting environments, often bridging the gap between financial planning and operational delivery. His focus is on helping SMEs build resilient systems, make informed decisions, and stay agile as they grow.

At Goode Pakers Matt brings this practical, execution‑focused perspective to the Consultant Chief Financial Officer and Chief Operations Officer roles, working alongside owners to align financial strategy with operational reality so plans turn into measurable, sustainable results.